The first and foremost key to starting any career is passion. If you are passionate about becoming a digital marketing professional and have the proper skills, you can get the job you want.
To enter the digital marketing field, apart from technical skills, you must possess the three C’s, communication skills, creativity and critical thinking. These three are very important. Marketing is a way to communicate with customers, so proper communication is essential. It takes a lot of creativity to stay updated with new ideas and come up with new customizations. Critical thinking helps you to think clearly and rationally and also helps you to understand the logical connection between ideas.
If you have these, that’s enough for the basics. Now, coming to the technical part, digital marketing does not require a marketing degree. If you have relevant skills and are technically strong, you can start your career whenever you want. Here are the technical skills needed to become a successful digital marketing professional:
Tips To Get A Job In Digital Marketing
Let us discuss the path to getting a digital marketing job and some tips that you can keep in mind.
Step 1: Complete Your Graduation
Possess Bachelor’s degree in any stream. If you have a bachelor’s degree in marketing, that’s well and good. If not, that’s fine too. You don’t have to worry about it because you can learn new things on your way.
Step 2: Start Building Skills
If you want to enter the digital marketing domain, then you should start working on your skills right now because the scope of digital marketing in India is huge. Start building your communication skills and aptitude and gain practical experience with common tools used in social media marketing, online advertising, email marketing, SEO and more.
Step 3: Start your own blog
Blogging is a great first step towards becoming a digital marketing professional. It inspires you to become a better writer and ultimately helps you in your journey of engaging people with your content.
Step 4: Earn Online Certification
You can enroll in a digital marketing training program and earn an online certification. This will add more value to your resume and will also help you gain a better knowledge of digital marketing. Well-recognized e-learning platforms, such as certification by Intellipat, can increase your chances of getting a lucrative job.
Step 5: Start as an Apprentice
It is always best to start your career as an intern. Working as an intern in any company helps you understand the job well. It also gives you the much needed real world experience.
Step 6: Be Active on Digital Platforms
Always be active! You must have an active presence on various digital platforms that help you connect with people. Try to try and maintain contact with professionals through platforms like LinkedIn. This will help your career.
You have learned all the details you need to start your career in Digital Marketing. There are plenty of opportunities for digital marketing in India. All you need is a certification in Digital Marketing to start your career. You don’t have to worry about where to get the comprehensive courses. Intellipaat offers you the best Digital Marketing courses with industry-recognized certification.
Popular Digital Marketing Certificates
Below is a list of the top five digital marketing online training courses offered by Intellipat. Digital Marketing Certification Course: In this digital marketing certification course, you will be trained in all concepts, tools and techniques in the field, such as SEO auditing, pay per click, web analytics, social media marketing, mobile advertising, content marketing and marketing . Creation, digital marketing strategy, etc.
SEO Training: In this SEO training, you will learn various SEO techniques and tools, including on-page and off-page optimization, Google Analytics and Webmaster, to help you improve your website’s ranking on the SERPs.
Social Media Marketing Training: Customer Engagement, Impact of Social Media on Marketing, Blogging, Advertising, Link Shortener and other modules of Social Media Marketing are taught by experienced instructors in this Social Media Marketing training.
SEM Training: In this SEM training, you will learn about Google Adwords, creating paid advertising campaigns, tracking, optimizing, remarketing etc. You will also gain practical experience, which will help you apply the concepts you learn in new and engaging ways.
Content Marketing Course: Instructors in this content marketing course will teach you about editorial mission statements, marketing return on investment (ROMI), its measurement, and working on effective content marketing strategies that will make you a content marketing expert.